We think this is so cool.

Back in the autumn of 2015, Swiss Water Decaf surprised the coffee world with a pop-up in New York, which drew over 10,000 visitors who consumed more than 15,000 decaffeinated espressos, lattes and cappuccinos as well as the more trendy flat whites, v60 pour overs and aeropress coffees…

It produced a lot of discussion in the press, as well as the coffee community, about how decaf coffee had changed and was no longer a dirty word.

Now, Swiss Water Decaf are doing it all over again, but this time on the West Coast in the trendy area of Venice Beach in Los Angeles. If you’re based around LA, it’s well worth a visit.  The 10-day pop-up decaffeinated coffee taste experience will be at 1421 Abbot Kinney in Venice, California beginning on Friday 14 October 2016 until Sunday 23 October 2016.

"After the success of our New York City event last fall, we are excited to share the incredible coffee without caffeine taste experience with Angelenos. Our Los Angeles pop-up will definitively break any stereotypes people have about decaf," said Frank Dennis, President and CEO of Swiss Water Decaffeinated Coffee Company. "Venice is the perfect setting to drink exceptionally fine coffee all day and into the evening, because the evening is more fun anyways, isn't it?"

We couldn’t agree more. Well done to Swiss Water Decaf for making this move and continuing the decaf coffee conversation they started in New York!

September 18, 2016 — Guy Wilmot


Tareq Nazlawy said:

Heading down there this weekend to check it out and talk to some people. Big respect for SW putting this on and pushing the category forward!!

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